Rewell, the best-known shopping centre in Vaasa, is celebrating its 30th anniversary this year. Over the years, it has become a landmark thanks to its restaurants, services, shopping opportunities and events. Located in the heart of the city, next to the market square, the shopping centre is easy to reach. The vicinity of the Toriparkki car park has also helped Rewell maintain its popularity year after year. A central location and easy accessibility alone are not enough in the competitive world of retail. The secret behind Rewell’s continued success lies in its continuous development and the way it stays up to date with the trends of the retail industry.
A parade of brands
The shopping centre is an interesting mix of specialty shops, retail chain outlets and various service providers. Quality-conscious customers can find a great selection of popular brands, such as Minna Parikka, Tiger of Sweden, Efva Attling, Clinique and many other high-quality brands of fashion, cosmetics and jewellery. By maintaining a selection that follows the latest trends, Rewell’s retail chains and independent entrepreneurs create a youthful and always evolving atmosphere. The shopping centre also offers great culinary experiences all through the day. From pizza to sushi, vegan food to meat and mocktails to specialty coffees, you can find everything you need to satisfy your hunger and thirst.
Events and history
The shopping centre will mark its milestone anniversary by organising various events. In autumn 2020, it will host a fascinating photo exhibition to shed light on its origins. The shopping centre’s roots can actually be traced back all the way to the early 1960s, when the shopping centre was built according to designs drawn up by the internationally renowned architect Viljo Revell. The ideas presented in the original concept drawings of covering the entire block were finally realised in 1990, when the Rewell Center went through a complete transformation and had a glass roof built over it. Ever since then, it has served as a centre for events and shopping and a living room for local residents and visitors alike.
Text published 14.2.2020