The Christmas Riddle

The New Christmas Adventure in the City Center

This Christmas, the city center stores invite you to a completely new event: the Christmas Riddle!
The entire city center will be transformed into a fun Christmas trail, where you can explore the shop windows, search for words, and solve a riddle amid a beautiful and festive city center.

What is it about?

18 city center stores have each received their own word (in Finnish, Swedish, or English), and each word is placed in the store’s window.

Your task:

Visit the participating stores and collect the words. The words are displayed the window in three languages: Finnish, Swedish, and English. You can later submit your answer in any of these languages.

Form a sentence from the collected words.

Submit your answer through this link and participate in a draw to win one of 4 × €50 Shopping Vaasa gift cards.

Competition period:
1–24 December 2025

Winners will be drawn in week 1.

You will find the words for the Christmas riddle in these stores windows:

• Aroma Bageri & Konditori (Hovioikeudenpuistikko 11)

• Aukia Brand Store (Rewell)

• Avocas (Rewell)

• Clas Ohlson (Rewell)

• Espresso House (Rewell)

• Jääskeläinen (Hovioikeudenpuistikko 20)

• Liisa Koski (Kauppapuistikko 12)

• Loftet (Kirkkopuistikko 20 C)

• Luonnonravinto – Naturkost (Hovioikeudenpuistikko 15)

• Magokoro Ravintola  (Rewell)

• Narniaan Oy (Kauppapuistikko 10)

• Niska Vasa (Hovioikeudenpuistikko 13)

• Pelimies (Rewell)

• Pentik Vaasa (Rewell)

• Sokos (Rewell)

• Suomalainen Kirjakauppa (Rewell)

• The Body Shop (Rewell)

• Vaasan Keskusapteekki – Vasa Centralapotek (Hovioikeudenpuistikko 15)

✨ Join in to solve the Christmas Riddle ✨

Find the words, form a sentence, and win a wonderful Christmas gift for yourself! At the same time, enjoy the beautiful Christmas windows and the festive atmosphere in Vaasa city center.